Jim Edwards posted on his “I Gotta Tell You” blog about “Free Website Traffic” myths and scams. Including one that I’ve been dying for someone to debunk: So-called “safe lists.” Yes, I’m sure the people selling access to the safe lists are making a bundle. But for the rest of us… Well, as Perry Marshall recently warned, “In the ’make money on the Internet’ category… a sucker is born every six seconds.” Thank you, Jim!

The cold, hard truth is that building traffic is hard. And it can be expensive. This is one of the key areas in my upcoming report, The 4 Things Every Small Business Website Needs. Don’t let anyone fool you! Getting traffic to your website takes time, it takes money, it takes effort, and it takes smarts. But it’s a necessary part of any business website. (And not just any traffic, but the right traffic and at the right time.)

-TimK