Scientific Advertising
Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.
It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing efforts.
In fact, David Ogilvy once said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."
I highly recommend that your read this book, which is brought to you free, before you spend any money on other copywriting books.
Some chapters are separated into several pages for easier reading and navigation. At the bottom of each page, you will find on the left links to other pages. On the right are links to the next chapter.
Happy reading!
"The time has come when advertising in some hands has reached the status of a science."
– Claude C. Hopkins
About the Author
Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.
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Table of Contents for Scientific Advertising
- Scientific Advertising
- How Advertising Laws Are Established
- Just Salesmanship
- Offer Service
- Mail Order Advertising
- Headlines
- Psychology
- Being Specific
- Tell Your Full Story
- Art In Advertising
- Things Too Costly
- Information
- Strategy
- Use Of Samples
- Getting Distribution
- Test Campaigns
- Leaning On Dealers
- Individuality
- Negative Advertising
- Letter Writing
- A Name That Helps
- Good Business
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Posted by Michel Fortin on December 22nd, 2007. Filed in Scientific Advertising, Series. Tagged as advertising, arithmetic, business, Claude Hopkins, content, Copywriting, headline, link, Marketing, Psychology, reading, sales, scientific, story, test. Follow responses through the RSS feed.
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From Copywriting is Not Just For Sales Letters Anymore… | Affiliate Marketing Diary
[...] Scientific Advertising by Claude Hopkins - A copywriting classic! [...]
Source Website May 8th, 2007
From Scientific Advertising For Free
[...] Worth a read most definitely. Go here [...]
Source Website September 16th, 2008